Unit 13 Engineering Goods

Prepared by Meenu...

Indian engineering industry has maintained high level of growth.

ENGINEERING SECTOR ;

1. Automobile Industry.
2. Auto Components.
3. Agricultural Machinery.
4. Earth moving and construction Machinery.
5. Diesel Engines.
6. Machine Tools.
7. Electrical Industry.
8.Transmission Line Towers.
9. Other Items.

PRODUCTION FOR EXPORT OF ENGINEERING GOODS ;

* Aluminium other than products.
* Ferro alloys.
* Iron & Steel  barrods.
* Machine Tools.
* Machinery and Instruments.
* Manufactures of metals.
* Non-ferrous metals.
* Primary and semi-finished iron & steel.
* Project goods.
* Residual engineering items.
* Transport equipment.

MARKETS FOR ENGINEERING GOODS ;

1. USA
2. UAE
3. Singapore
4. UK
5. Germany
6. China
7. Srilanka
8. Italy
9. South Africa
10. Saudi Arabia

PROBLEMS OF ENGINEERING GOODS EXPORT ;

* Infrastructural Aspects.
* Technology.
* Competition with several other countries.

EXPORT PROMOTION STRATEGIES ;

1. Integrated Strategy.
2. Selectivity Approach.
3. Technology Upgradation.
4. Marketing Re- orientation.
5. Team Work.
6. Multilateral Funded projects.
7. Project Diversification.
8. Third world Ties.
9. Public sector.
10. Enlarging Buyers credit.
11. Educating Buyers Abroad.
12. Market Intelligence.
13. Delivery schedules.
14. After Sales Services.

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